Original Mockups:
Chosen Design:
Best Practices Guide Sample:
Towards the end of a long project with multiple assets, it became apparent that the client didn't really know how they could drive people from one asset to another if the viewer was originating from YouTube. I created numerous mockups to show the client how it could look and function. Once the client was on board, we developed a guide of rules and best practices, and they ended up being used across all IBM Systems YouTube uploads. That is, until YouTube changed the end card rules again... when that happened, I came up with a new layout that they deployed across the business unit.
My Roles: Concept Development, Research, Art Direction
Agency: Centerline Digital
Creative Director: Adam Good
Strategist: Meghan Guy
Account Director: Michelle Yancey
Revised layout:
