When the executive floor of IBM Headquarters in Armonk, N.Y. was remodeled, Gensler and IBM imagined several video walls where thought-provoking content would play throughout the day. The main wall is a 32 foot long by 8 foot high screen that greets VIP visitors in the lobby as they wait to speak with senior IBM executives. VIP visitors include heads of state, CEOs of global companies and thought leaders around the world. We had to figure out how to make templated content for multiple story types, that could be implemented within the technical limitations/requirements of the content management system.
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My roles: Concept Development, Art Direction, Technical Direction
Agency: Centerline Digital
Creative Director: Dave Baeumler
Account Director: Erin Craft
Project Management: Jordan Brady
