Event Opening Video:
This was one of the largest projects I've ever worked on in my career. For our client, it was a big event that they needed to celebrate, and in turn, they went all-out! We produced an anniversary microsite, a 50-day Tumblr rollout, The "Engines of Progress" video series and corresponding infographics, "zIQ" animation series, the anniversary event kickoff video and on-stage presentations. Overall it was a huge success for IBM.
Some stats:
40,000+ microsite views
14,000+ viewers of the event livestream
57,000 press mentions
And some awards:
Marcom - Gold Award for best Online Campaign
MarketingProfs - 2015 Marketer of the Year
Interactive Marketing Council - Best in Class
Stevie Awards - Gold Winner for Best Online and Digital Campaign
AVA Platinum Award - Digital Marketing Campaign for Mainframe50
AVA Platinum Award - Digital Marketing Campaign for En
gines of Progress
AVA Platinum Award - Social Campaign for Mainframe50
My Roles: Concept Development, Art Direction, Design
Agency: Centerline Digital
Creative Director: Dave Baeumler
Account Director: Kristen Powers
Animators: Simon Lavit, Sorin Voicu, Cory Livengood, Chingyao Chou
