This was another interesting challenge. Centerline Digital needed to create the video backdrop for IBM CEO Ginni Rometty's hour-long keynote speech at CES 2019. It was a blank slate, but a HUGE, WIDE, and CURVED blank slate. 3 large curved LED panels formed this massive backdrop, and I was asked to help figure out how they could make it happen, and what it should look like. So I devised a layout system, determined what types of images and footage would work across such a huge stage, and then how we could transition between images and sections. Knowing the client would be making changes up until the last possible moment, I created an After Effects template that the animators and editors could quickly and easily swap source material with minimal effort. Additionally, I storyboarded each of the 20 sections with brand-appropriate imagery to get client buy-in on the approach.
My roles: Concept Development, Template Creation
Agency: Centerline Digital
Creative Director: John Kaplan
Account Director: Erin Craft
