![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/9e4418a4-6250-4e6f-b558-3fc42f7e42ce_rw_1200.gif?h=62dea161cb302522832c5f540409255c)
We were tasked with creating a touchscreen interactive for GE to use at InnoTrans, showcasing their industrial internet solutions for the rail industry. This project took a ton of research, as we had to really understand the different aspects of the rail industry. With a lot of careful planning (and some brilliant compositing) we were able to bring the rail yard to life.
My Roles: Concept Development, Concept Art, Creative Direction, Art Direction
Agency: Centerline Digital
Account Director: Lindsey Johnson
Design/Animation: Sorin Voicu
Design: Maria Boehling
Live at InnoTrans:
![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/e776449b-c1ed-40b7-a3d9-8e7315cb7b2d_rw_1920.jpg?h=675bac0f695d5ac06606620a873d6f0d)
Final Interactive:
![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/2cac99b0-b76b-47af-bbbb-8039df5f6e9e_rw_1920.jpg?h=77879e54277607ff7eef088853e58f99)
![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/72e4cbb5-e18d-424d-a4fe-c3b93885bd87_rw_1920.jpg?h=f8365ba377170f0ac8d054fb67efbcb8)
![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/a6a0af53-9992-44f9-9d89-e92c15453369_rw_1920.jpg?h=9aba6fe0925d330a39ac4344c93fe3fe)
![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/aa4de509-f5fe-485c-8f62-ff708ca82292_rw_1920.jpg?h=d02afc57fc73d2bb4903484fe67d1e32)
![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/c0b17029-aaa8-4a4d-922b-082fcfe1af16_rw_1920.jpg?h=d5f6796334f78f49e22a686b71bf6d2c)
![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/90001781-7fad-4ff0-b0a1-1f14d2508eed_rw_1920.jpg?h=3dabda793f734f0096c60eda42b005d4)
Planning diagram:
![](https://cdn.myportfolio.com/39704880fcac790523389cea473a23d7/74039616-6194-445d-94b9-233ed9f61f74_rw_1920.jpg?h=0b4f46d9ada0569bc3b0228ce688cc37)