We were tasked with creating a touchscreen interactive for GE to use at InnoTrans, showcasing their industrial internet solutions for the rail industry. This project took a ton of research, as we had to really understand the different aspects of the rail industry. With a lot of careful planning (and some brilliant compositing) we were able to bring the rail yard to life.
My Roles: Concept Development, Concept Art, Creative Direction, Art Direction
Agency: Centerline Digital
Account Director: Lindsey Johnson
Design/Animation: Sorin Voicu
Design: Maria Boehling
Live at InnoTrans:
Final Interactive:
Planning diagram:
